{"id":1126,"date":"2026-06-03T17:05:35","date_gmt":"2026-06-03T17:05:35","guid":{"rendered":"https:\/\/arizonamovinginsider.com\/?p=1126"},"modified":"2026-06-03T17:05:35","modified_gmt":"2026-06-03T17:05:35","slug":"nbas-stephen-curry-signs-long-term-deal-with-chinese-sportswear-giant","status":"publish","type":"post","link":"https:\/\/arizonamovinginsider.com\/?p=1126","title":{"rendered":"NBA’s Stephen Curry signs long-term deal with Chinese sportswear giant"},"content":{"rendered":"
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Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning.<\/p>\n

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The Golden State star’s Curry Brand announced Monday the partnership to keep building Curry’s global reach in basketball, golf and lifestyle. Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called \u201ca shared commitment to inspiring the next generation of athletes around the world.\u201d<\/p>\n

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Curry called it “the partnership of a lifetime.\u201d He wore the Li-Ning shoes of both Dwyane Wade and teammate Jimmy Butler earlier this year during what was considered a sneaker free-agency process.<\/p>\n

The 38-year-old Curry parted ways with Under Armour last November after more than a decade, then began wearing different shoes almost nightly the rest of the season \u2014 pulling pairs from a large crate parked by his locker at Chase Center.<\/p>\n

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Stephen Curry inks long-term deal with Li-Ning, teaming up to grow his brand globally across basketball, golf, lifestyle, and youth culture.<\/p>\n","protected":false},"author":1,"featured_media":1125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"yoast_head":"\nNBA's Stephen Curry signs long-term deal with Chinese sportswear giant - Arizona Moving Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arizonamovinginsider.com\/?p=1126\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA's Stephen Curry signs long-term deal with Chinese sportswear giant - Arizona Moving Insider\" \/>\n<meta property=\"og:description\" content=\"Stephen Curry inks long-term deal with Li-Ning, teaming up to grow his brand globally across basketball, golf, lifestyle, and youth culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arizonamovinginsider.com\/?p=1126\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Moving Insider\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T17:05:35+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/#\\\/schema\\\/person\\\/9c272b4cf18e019eb01eb3c1b5d855fb\"},\"headline\":\"NBA’s Stephen Curry signs long-term deal with Chinese sportswear giant\",\"datePublished\":\"2026-06-03T17:05:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126\"},\"wordCount\":207,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arizonamovinginsider.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/9cb17e4e468511687cc484bdcbef3cba.jpg\",\"articleSection\":[\"Sports\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126\",\"url\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126\",\"name\":\"NBA's Stephen Curry signs long-term deal with Chinese sportswear giant - Arizona Moving Insider\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arizonamovinginsider.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/9cb17e4e468511687cc484bdcbef3cba.jpg\",\"datePublished\":\"2026-06-03T17:05:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/#\\\/schema\\\/person\\\/9c272b4cf18e019eb01eb3c1b5d855fb\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arizonamovinginsider.com\\\/?p=1126#primaryimage\",\"url\":\"https:\\\/\\\/arizonamovinginsider.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/9cb17e4e468511687cc484bdcbef3cba.jpg\",\"contentUrl\":\"https:\\\/\\\/arizonamovinginsider.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/9cb17e4e468511687cc484bdcbef3cba.jpg\",\"width\":1024,\"height\":682,\"caption\":\"Ayesha Curry, left, and Stephen Curry arrive at The Metropolitan Museum of Art's Costume Institute benefit gala celebrating the opening of the \\\"Costume Art\\\" exhibition on Monday, May 4, 2026, in New York. 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