{"id":2502,"date":"2026-06-29T16:04:50","date_gmt":"2026-06-29T16:04:50","guid":{"rendered":"https:\/\/arizonamovinginsider.com\/?p=2502"},"modified":"2026-06-29T16:04:50","modified_gmt":"2026-06-29T16:04:50","slug":"hotels-can-now-team-up-to-fund-tourism-marketing-under-new-arizona-law","status":"publish","type":"post","link":"https:\/\/arizonamovinginsider.com\/?p=2502","title":{"rendered":"Hotels can now team up to fund tourism marketing under new Arizona law"},"content":{"rendered":"
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After years of pushing for a new funding source to increase marketing spends, the state\u2019s tourism industry got a win this month from Arizona Gov. Katie Hobbs, who signed a bill that establishes tourism improvement areas (TIAs) into law.<\/p>\n

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House Bill 2950, signed by Hobbs on June 19, will allow lodging businesses \u2013 hotels, motels and resorts \u2013 to collaborate and create a TIA, which can levy a \u201clodging business assessment\u201d of up to 5% on every overnight stay.<\/p>\n

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That money will then go toward a collective fund that can be used for \u201ctourism improvement area activities,\u201d which the law defines as advertising, promotion or business recruitment that will directly impact the hotels within the TIA. The law directly states the money can\u2019t be used for any construction or maintenance of physical infrastructure.<\/p>\n

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Read more of this story from the Business Journal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The state\u2019s tourism industry got a win this month from Gov. Hobbs, who signed a bill that establishes tourism improvement areas into law.<\/p>\n","protected":false},"author":1,"featured_media":2501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nHotels can now team up to fund tourism marketing under new Arizona law - Arizona Moving Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arizonamovinginsider.com\/?p=2502\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotels can now team up to fund tourism marketing under new Arizona law - Arizona Moving Insider\" \/>\n<meta property=\"og:description\" content=\"The state\u2019s tourism industry got a win this month from Gov. 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